When it comes to building long term relationships with customers, it’s very similar to building long term friendships in kindergarten children are always encouraged to make new friends by talking with others, inviting them over to the house to play, being nice and kind to them.
A lot of times they’ll hear these words to have a friend, you have to be a friend. So in many business situations, customers a lot of times will become more than just your customers.
Would you guys agree with that? they become friends, not necessarily the kind that you’re going to invite over to the bar mitzvah or to ramadan or to non business gatherings, but people that you truly care about and they also care about you.
There is a feature in our local area newspaper where readers are invited to review their favorite non franchise restaurants. I love this because I get to go out and try different things every single month.
That is not a chain type of restaurant. now, the articles to me are absolutely a wonderful publicity for the restaurants. one of the key elements that I see over and over that’s repeated is that the patrons know the names of the owners, the hosts and the servers.
Many of the restaurant workers actually know something about them as well. they know if the guests prefer coffee if they like tea with breakfast, they even might remember their favorite meal asking, hey, do you want the usual black coffee?
Oh my GOD! I LOVE COFFEE!! Sorry, got side tracked 😂 ok listen to me, put yourself in the seats of those guests for a moment. How would it make you feel if you had a particular favorite automatically placed before you without having to explain your preferences?
It would make you feel unbelievable. It would make you feel at home or as if you’re at the home of a very good friend or someone who knows you so well and wants you to have what you want, they want you to be happy.
And that type of response is the ideal when it comes to serving up your customers needs and it can really be created no matter what your product or your service is. my friends.
You might think that you’re in the business of selling automotive services, home, remodeling, repairs, printing services, financial services, you might be a tutor, you might be into signs, you might be an entrepreneur, a baker or a candlestick maker, but you’re not.
Even if your products are sold, only two other businesses, the business doesn’t make the buying decision. a person does listen to me. you’re in the people business and learning to make people feel important and cared about is going to help you make both the initial sale and long term sales.
Over the course of time, no matter what your business is, every customer should always receive your best care during the sales process and after that’s important.
So during the initial sale, get them talking and take good notes, enter the information into your customer database. i’ve got a colleague of mine who has a long list of details that he requires his sales people to gather about their customers over a certain time period.
And you know what I really like that because it includes not just information that’s required to do business, but a few personal details like birthdays, whether or not they’re married, what their children’s names are, whether or not they have animals or pets. The information is then used to make contacts and to really start conversations with customers after the initial sale.
That’s pretty cool. I say all that to say this. People like to do business with people who are just like them. People who demonstrate that they care about them beyond making the sale and who keep them in mind when something new that might be of interest to them actually comes up and arises.
That type of treatment makes them feel super important. They come to rely on businesses and sales people that they know they can trust to have their needs and interests at heart. I really hope you got some value out of this training.
If you did, please smash that like button. Don’t forget to subscribe to my YouTube, hit that bell so that you can get notifications on a weekly basis for a lot of sales in leadership training and i’ll see you in the next post.
Bye! everybody peace now, back to coffee. mhm. oh man! living the mug life, you know what I mean?
Why you want to live the thug life when you can live the mug life, you know what i’m saying bro? yeah.
Please check out the FAMOUS MUG LIFE COFFEE MUG ☕️