Building relationships is a strategic advantage.
If you give value to someone else first, you have a strategic advantage.
It’s as simple as that. I truly believe that when I go and make time to do a keynote or free masterclass (even though my wife and kids think it’s stupid and I should be charging for it), that I then have leverage with that business owner or leader.
It’s a funny statement, and I know it feels kind of dark.
I mean I am so happy that my generosity is viewed in a nice way and contributes to me having a nice reputation, but I’ve said it before: I’m not Mahatma Gandhi.
I just think it’s a smart thing to do. I’m extremely good at building emotional capital.
Now do I cash-in on that leverage?
Sometimes. I actually prefer not to.
I’m very “Old-school, East African”, so I don’t like to ask for favors.
I actually hate that I have a coffee mug, t-shirt and hoodie coming out this winter, and I have to use this leverage to go in for the sale.
I ENJOY THE TIMES WHEN I’M NOT ASKING FOR ANYTHING, BECAUSE THEN I’M TOTALLY SELF-SUFFICIENT.
That brings me to the other half of the equation, which I think is huge, and that is having zero expectation for others.
The reason that I’m able to give so easily and create that leverage is that I never assume that someone will reciprocate and come through for me.
Both of those sides have to be in play in order for this system to work.
If things get out of balance, one way or another, someone’s going to end up feeling bad.
It’s emotional. It’s taxing.
My wife for example, is just the greatest woman on earth, but boy does she ever get let down by people.
I’m just not like that, okay maybe I used to be and that allows me to play through and keep giving.
What I love best about this is that it allows me to be extremely happy 99.99% of the time.
Lack of expectation and generosity are two very lucky traits I have, and they’re something that I implore more new Managers and future leaders to focus on.
This piece was originally posted on my Linkedin account.
Take a look. I do tons of stuff there!
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