THIS IS HOW CUSTOMER RELATIONSHIPS ARE BUILT

☕️ FAMOUS MUG LIFE COFFEE MUG ☕️

When it comes to building long term relationships with customers, it’s very similar to building long term friendships in kindergarten children are always encouraged to make new friends by talking with others, inviting them over to the house to play, being nice and kind to them.

A lot of times they’ll hear these words to have a friend, you have to be a friend. So in many business situations, customers a lot of times will become more than just your customers.

Would you guys agree with that? they become friends, not necessarily the kind that you’re going to invite over to the bar mitzvah or to ramadan or to non business gatherings, but people that you truly care about and they also care about you.

There is a feature in our local area newspaper where readers are invited to review their favorite non franchise restaurants. I love this because I get to go out and try different things every single month.

That is not a chain type of restaurant. now, the articles to me are absolutely a wonderful publicity for the restaurants. one of the key elements that I see over and over that’s repeated is that the patrons know the names of the owners, the hosts and the servers.

Many of the restaurant workers actually know something about them as well. they know if the guests prefer coffee if they like tea with breakfast, they even might remember their favorite meal asking, hey, do you want the usual black coffee?

Oh my GOD! I LOVE COFFEE!! Sorry, got side tracked 😂 ok listen to me, put yourself in the seats of those guests for a moment. How would it make you feel if you had a particular favorite automatically placed before you without having to explain your preferences?

It would make you feel unbelievable. It would make you feel at home or as if you’re at the home of a very good friend or someone who knows you so well and wants you to have what you want, they want you to be happy.

And that type of response is the ideal when it comes to serving up your customers needs and it can really be created no matter what your product or your service is. my friends.

You might think that you’re in the business of selling automotive services, home, remodeling, repairs, printing services, financial services, you might be a tutor, you might be into signs, you might be an entrepreneur, a baker or a candlestick maker, but you’re not.

Even if your products are sold, only two other businesses, the business doesn’t make the buying decision. a person does listen to me. you’re in the people business and learning to make people feel important and cared about is going to help you make both the initial sale and long term sales.

Over the course of time, no matter what your business is, every customer should always receive your best care during the sales process and after that’s important.

So during the initial sale, get them talking and take good notes, enter the information into your customer database. i’ve got a colleague of mine who has a long list of details that he requires his sales people to gather about their customers over a certain time period.

And you know what I really like that because it includes not just information that’s required to do business, but a few personal details like birthdays, whether or not they’re married, what their children’s names are, whether or not they have animals or pets. The information is then used to make contacts and to really start conversations with customers after the initial sale.

That’s pretty cool. I say all that to say this. People like to do business with people who are just like them. People who demonstrate that they care about them beyond making the sale and who keep them in mind when something new that might be of interest to them actually comes up and arises.

That type of treatment makes them feel super important. They come to rely on businesses and sales people that they know they can trust to have their needs and interests at heart. I really hope you got some value out of this training.

If you did, please smash that like button. Don’t forget to subscribe to my YouTube, hit that bell so that you can get notifications on a weekly basis for a lot of sales in leadership training and i’ll see you in the next post.

Bye! everybody peace now, back to coffee. mhm. oh man! living the mug life, you know what I mean?

Why you want to live the thug life when you can live the mug life, you know what i’m saying bro? yeah.

Please check out the FAMOUS MUG LIFE COFFEE MUG ☕️

💛 THE STRATEGIC ADVANTAGE OF BEING A GOOD PERSON

Building relationships is a strategic advantage.

If you give value to someone else first, you have a strategic advantage.

It’s as simple as that. I truly believe that when I go and make time to do a keynote or free masterclass (even though my wife and kids think it’s stupid and I should be charging for it), that I then have leverage with that business owner or leader.

It’s a funny statement, and I know it feels kind of dark.

I mean I am so happy that my generosity is viewed in a nice way and contributes to me having a nice reputation, but I’ve said it before: I’m not Mahatma Gandhi.

I just think it’s a smart thing to do. I’m extremely good at building emotional capital.

Now do I cash-in on that leverage?

Sometimes. I actually prefer not to.

I’m very “Old-school, East African”, so I don’t like to ask for favors.

I actually hate that I have a coffee mug, t-shirt and hoodie coming out this winter, and I have to use this leverage to go in for the sale.

I ENJOY THE TIMES WHEN I’M NOT ASKING FOR ANYTHING, BECAUSE THEN I’M TOTALLY SELF-SUFFICIENT.

That brings me to the other half of the equation, which I think is huge, and that is having zero expectation for others.

The reason that I’m able to give so easily and create that leverage is that I never assume that someone will reciprocate and come through for me.

Both of those sides have to be in play in order for this system to work.

If things get out of balance, one way or another, someone’s going to end up feeling bad.

It’s emotional. It’s taxing.

My wife for example, is just the greatest woman on earth, but boy does she ever get let down by people.

I’m just not like that, okay maybe I used to be and that allows me to play through and keep giving.

What I love best about this is that it allows me to be extremely happy 99.99% of the time.

Lack of expectation and generosity are two very lucky traits I have, and they’re something that I implore more new Managers and future leaders to focus on.

This piece was originally posted on my Linkedin account.

Take a look. I do tons of stuff there!

😉 ✌🏽 ☕️

THE SECRET TO WORKING IN SALES

Mombasa, Kenya 1983

I grew up in sales.

Long before my successful sales career I was selling candy, mangoes, pizza, burgers, Indian food, landscaping, computer parts, cars, alarm systems door to door and so many other things.

Always sales. A little over 30 years later, and I’m still selling, but I find myself in a position of mentorship and training more and more often.

In light of that, I’ve spent a lot of time trying to quantify exactly what it is that I’m looking for in potential business partners and employees, and I’ve realized a very specific common strain runs through most of my favorite candidates: Experience in sales.

When you work in sales, whether it’s door to door, services B2C, B2B, working the floor at a convenience store or a big box store, working the register at a family business, or taking orders at a fast food restaurant (I know that’s more service-oriented, but it’s still the same set of skills I’m talking about), you start gaining the one thing that I think is really important for everybody to understand: The ability to read the customer.

If you’re unable to read the customer, to adjust to a customer’s response in real-time, directly in front of your face, I think you’re missing out on something that makes every great businessperson truly exceptional.

We’re living in a faster world, and if you can’t reverse-engineer your customer’s finish line in order to make him/her happy, you’re going to have a very hard time breaking through the scale and the speed that we’re now dealing with thanks to the streaming economy.

As somebody who likes to rant– and let’s be honest, I love to rant. I love to talk.

I love to hear myself talking. I love to be heard– It’s shocking to me how much I like to listen.

To be honest, I used to struggle with it.

“Why the heck do I like to listen so much?”

And then it dawned on me (which probably prompted me to write this article): “Oh… I’m a sales person.”

I had no choice.

Customer walks in and I had to listen.

Long before I could spout about what Keypad would go best with that system, I had to hear what system they were going to install.

Long before I could go on about what system they should buy for their vacation , I had to know how many windows were there and, more importantly, what their preferences and lifestyle were.

And so, my friends, I implore you to recognize the world we’re living in; to recognize that the consumer will always be right forever.

I implore you, if you’ve never worked sales, to try and find a situation that allows you to do that.

I implore my sons and all college students to highly consider taking a summer job stocking shelves or working a register.

The soft skills (which are, in my opinion, hard skills) that you will learn in that job will be transferable to everything you do for the rest of your life.

This piece was originally posted on my website. Head over to LinkedIn, I’ve got over 30 features over there. Take a look.